For those of you who would like to be in a better position to make a decision about which events to attend, here is some more information about each event:

Both events allow for a “pay one price party all weekend” option, with both RTI and ATI making available All Inclusive Arm bands. If you intend to go to most of the events under one brand, then it makes sense to get an arm band. If you think you might want to “shop around” as you go, or not attend all the parties, then it’s better you pay party by party. But make sure you plan this ahead of going down to Negril so you can have an idea. You will be treated to a variety of music from different genres such as Dancehall, Hip Hop, R&B, Rock/Alternative, and Soca Music.

Some things I’ve learnt from partying in Negril: Wear comfortable shoes, you will be doing some walking on the strip in between parties, traffic tends to be very stagnant after each party; dress tends to be very causal but you can dress up if you feel like, don’t forget most parties are on the beach, there really are no rules; Network service on your cell phone will be very intermittent, there are a lot of people in Negril trying to find their friends, so top up early and try not to get too annoyed if you cant get through; Drink Responsibly, especially if you have to drive to get back to your hotel.

Just a taste of what Negril Weekend has to offer

Negril weekend is one of the things that draws many visitors to our island and makes many of us Jamaicans feel proud. We are proud that we can put on a world class event and we hope that you can come and join in the fun. What more can you ask for than sizzling beautiful people, great music and food, all on our beautiful seven mile strip of white sand beach. Party in Jamaica like you’ve never partied before. See you in Negril

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The term ATI has changed so much over the past decade. Even usual party goers who are generally in the know have been spun for a loop this year with the old ATI now becoming RTI , and a “new” “ATI” being born. It is all quite confusing even for those who live here in Jamaica and have experienced the ATI weekend.

For those of us who are not so quite “in the know”; The terms Independence Weekend and ATI Weekend have become synonymous over the past couple of years. Jamaica celebrates its Independence on August 6th each year and on that weekend each year, Negril is host to a massive series of parties. This weekend has, since 2001, been called the ATI weekend.

The first ATI was launched in summer 2001 with the name Absolute Temptation Isle. The event is an enormous party weekend usually starting on the Friday and ending on the Monday. Each day and night is filled with entertainment from the biggest names in the music business from here in Jamaica, and as far abroad as Japan, and all inclusive drinking and eating. In 2002 Appleton went on board as the title sponsor for the event and Absolute Temptation Isle now became Appleton Treasure Isle. The party weekend continued as usual with the only change being the meaning of the Acronym. In 2006 a rift developed between the sponsors: Appleton and Absolute Entertainment and both decided to host their party weekends with the same ATI acronym on separate weekends with one set of parties on Emancipation Weekend, which is August 1^st, and the other on Independence Weekend. This year things have changed even more. At Absolute Temptation Isle’s Press Launch, it was announced that Red Stripe would become the new title sponsor and so the new name was born “RTI”- Red Stripe Temptation Isle, and with that announcement came much excitement.

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